3–6 hours Lasting
Noticeable Scent trail
From 150+ wearer ratings
Ajwaa suits someone who wants a sweet, resinous amber built around dates, myrrh and incense — a warm, smoky scent for cooler-weather wear, day or night.
Couldn't load pickup availability
Main AccordsScent family: Amber
Fragrance Notes
The first impression, and usually the lightest part of the fragrance. These notes evaporate first, which is how a fragrance is built to open.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
The main body of the scent, emerging as the top notes fade. It shapes how the fragrance smells once it settles on skin.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
Heavier molecules that evaporate slowly, like woods, musk, amber and oud. They are there from the start, and they are what remains once the rest has faded.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
How It Wears
Rated by 150+ wearersBuilt on amber, sweet and balsamic. Wearers mostly rate it moderate with noticeable projection. Most reach for it in the evening, mostly in cooler months.
Day or night
Mostly worn after dark.
Seasons
Ajwaa opens on sweet dates, elemi, lemon and bergamot, moves into a warm heart of licorice and myrrh, and settles into a resinous base of benzoin and incense with a smoky amber finish. Of 199 Fragrantica longevity votes, 42% call its lasting power moderate and a further 40% long-lasting.
Ajwaa is a 2023 Amber fragrance from Lattafa Perfumes. It opens on Dates, Elemi, Lemon and Bergamot — a sweet, resinous fruit note lifted by a brighter citrus edge. The heart brings Licorice and Myrrh, adding an aniseed-tinged, balsamic warmth. The base is Benzoin and Incense — resinous and smoky, closing the scent on a warm amber note.
Fragrantica's accord breakdown puts amber at 100% strength, with sweet (95%) and balsamic (76%) close behind, then soft spicy (67%), warm spicy (62%), aromatic (61%), citrus (55%), fruity (49%) and smoky (47%) rounding it out. The overall effect reads as a sweet, resinous amber built around dates rather than a straightforward gourmand.
The opening leads with sweet dates and citrus brightness from lemon and bergamot. The licorice and myrrh heart follows, bringing a balsamic, aniseed-toned warmth. It dries down into benzoin and incense, where the smoky, resinous amber base takes over. Fragrantica voters lean toward evening wear — 60% log it as a night scent against 40% for day.
Of 199 Fragrantica longevity votes, the largest group (42%) rate Ajwaa's staying power as moderate, with a further 40% calling it long-lasting and 10% eternal; 9% find it weak or very weak. Sillage tracks similarly: of 186 votes, 60% describe its projection as moderate, 32% as strong, and 8% as more intimate or enormous. Fragrantica community voting. See the full breakdown.
Season votes favour the cooler half of the year — winter (39%) and autumn (38%) together account for most of the vote, with spring (15%) and summer (8%) well behind. It reads as a scent for cooler weather rather than high summer.
Lattafa markets Ajwaa as unisex, and Fragrantica's gender voting agrees — 62% of 226 votes call it unisex, with a further 14% leaning male and 9% male, against 8% female and 6% leaning female. It suits either wearer.
Fragrantica's community voting links Ajwaa most closely to Legacy of Petra by Penhaligon's, suggesting the two share a similar sweet, resinous amber shape. New to this style? If you enjoy Penhaligon's Legacy of Petra, you'll recognise the shape here. Fans of Ajwaa on Fragrantica also gravitate toward Lattafa Khamrah, which FG carries in stock.
Ajwaa suits someone who wants a sweet, resinous amber built around dates, myrrh and incense — a warm, smoky scent for cooler-weather wear, day or night.
Yes. Every bottle we sell is genuine, sealed stock, and you can smell it in store before you buy.
76% of Fragrantica voters rate it good or great value (199 votes).
Pay by card or EFT, or pay later in interest-free instalments with PayJustNow, Payflex or Happy Pay.
Google Reviews
4.9/ 5
Reviews on Google
Wide range of budget friendly to relatively high end priced perfume brands. Rayhan, Armaf, French Avenue, Brandy, Lattafa just to mention a few. They also sell a 10ml of any brand you like, good for testing before you commit to the whole bottle.
This store reminds me of my days in Dubai. Prices are competitive and most probably the best I have found on the market. Amazing perfumes!
Shahed was very welcoming and friendly… He was knowledgeable about the perfumes and took the time to understand what I was looking for before recommending a fragrance that suited my preferences perfectly.
What a good find! A place where you can smell all the Dubai perfumes. Monique assisted us and she was very helpful. Will see you soon!
Customer service 10/10. Tamzyn helped me she was very nice energetic and helpful… when I heard the price I had to take it. So very affordable in my opinion.
The quality of the fragrances is outstanding. The oils and perfumes are impressive and has longevity… I will definitely be returning and recommending this shop to others.
He was very helpful and friendly as I did not have a clue of what I wanted to get for my mom… It smells very nice. I got compliments at work… I would recommend people to go here.
Lattafa Perfumes started in Dubai in 1980, and the family who founded it still runs the company. Its name comes from the Arabic words for kindness and pleasantness. Lattafa perfumes range from sweet gourmands to bold ouds, at prices well below designer brands.
[Placeholder: Shipping & Returns copy comes from the content session.]
Yes. We're the sole South African distributor for Khadlaj, Orientica, Mural de Ruitz, La Beauté, Brandy Designs, Al Badar and Ilham. We buy their perfumes from the brands themselves, and each bottle arrives sealed in its original box.
Yes. You can test any perfume in our shops before you buy, and take home a 5ml, 10ml or 18ml decant to try first.
Kenilworth: Shop A4, 81 Chichester Rd, Kenilworth, Cape Town.
Bellville: Shop B8, Access Park, 1 Van Riebeeck Rd, Stikland Industrial, Cape Town.
Our shops are open 7 days a week.
We dispatch most weekday orders placed before 14:00 the same day, and delivery across South Africa takes 3–5 working days to major cities and 3–7 working days to outlying areas. You'll get a tracking number by email as soon as your order ships.
Delivery is free on orders over R1,000 in South Africa. For smaller orders, delivery starts from R70, and checkout shows the fee for your address. To pay less, choose a Pudo locker at checkout and collect your parcel from a locker near you.
Yes. Choose PayJustNow, Payflex or Happy Pay at checkout and pay it off in instalments.
Yes. You have 14 days from delivery to return any unopened perfume in its original packaging, and your refund goes back to the card or account you paid with.
| Description |
| Price |
| Vendor |
| Type |
| Scent family |
| Best for |
| Top notes |
| Middle notes |
| Base notes |
| Product variants |
| Ajwaa opens on sweet dates, elemi, lemon and bergamot, moves into a warm heart of licorice and myrrh, and settles into a resinous base of benzoin and incense with a smoky amber finish. Of 199 Fragrantica longevity votes, 42% call its lasting power moderate and a further 40% long-lasting. What Does Ajwaa Smell Like?Ajwaa is a 2023 Amber fragrance from Lattafa Perfumes. It opens on Dates, Elemi, Lemon and Bergamot — a sweet, resinous fruit note lifted by a brighter citrus edge. The heart brings Licorice and Myrrh, adding an aniseed-tinged, balsamic warmth. The base is Benzoin and Incense — resinous and smoky, closing the scent on a warm amber note. Fragrantica's accord breakdown puts amber at 100% strength, with sweet (95%) and balsamic (76%) close behind, then soft spicy (67%), warm spicy (62%), aromatic (61%), citrus (55%), fruity (49%) and smoky (47%) rounding it out. The overall effect reads as a sweet, resinous amber built around dates rather than a straightforward gourmand. How Does It Develop Through the Day?The opening leads with sweet dates and citrus brightness from lemon and bergamot. The licorice and myrrh heart follows, bringing a balsamic, aniseed-toned warmth. It dries down into benzoin and incense, where the smoky, resinous amber base takes over. Fragrantica voters lean toward evening wear — 60% log it as a night scent against 40% for day. How Long Does It Last, and How Strong Is It?Of 199 Fragrantica longevity votes, the largest group (42%) rate Ajwaa's staying power as moderate, with a further 40% calling it long-lasting and 10% eternal; 9% find it weak or very weak. Sillage tracks similarly: of 186 votes, 60% describe its projection as moderate, 32% as strong, and 8% as more intimate or enormous. Fragrantica community voting. See the full breakdown. What Season Is It For?Season votes favour the cooler half of the year — winter (39%) and autumn (38%) together account for most of the vote, with spring (15%) and summer (8%) well behind. It reads as a scent for cooler weather rather than high summer. Is It for Men or Women?Lattafa markets Ajwaa as unisex, and Fragrantica's gender voting agrees — 62% of 226 votes call it unisex, with a further 14% leaning male and 9% male, against 8% female and 6% leaning female. It suits either wearer. What Is It Similar To?Fragrantica's community voting links Ajwaa most closely to Legacy of Petra by Penhaligon's, suggesting the two share a similar sweet, resinous amber shape. New to this style? If you enjoy Penhaligon's Legacy of Petra, you'll recognise the shape here. Fans of Ajwaa on Fragrantica also gravitate toward Lattafa Khamrah, which FG carries in stock. Who It's ForAjwaa suits someone who wants a sweet, resinous amber built around dates, myrrh and incense — a warm, smoky scent for cooler-weather wear, day or night. FAQIs This Genuine Lattafa Stock?Yes. Every bottle we sell is genuine, sealed stock, and you can smell it in store before you buy. Is It Good Value?76% of Fragrantica voters rate it good or great value (199 votes). | Regular price
R 1,470.00
Sale price
Regular price
| Lattafa | Eau de Parfum | Amber | Evenings out, Cooler months | Dates, Elemi, Lemon, Bergamot | Licorice, Myrrh | Benzoin, Incense |
Main AccordsScent family: Amber
Fragrance Notes
The first impression, and usually the lightest part of the fragrance. These notes evaporate first, which is how a fragrance is built to open.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
The main body of the scent, emerging as the top notes fade. It shapes how the fragrance smells once it settles on skin.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
Heavier molecules that evaporate slowly, like woods, musk, amber and oud. They are there from the start, and they are what remains once the rest has faded.
As well as the top notes fading, your nose adapts to a constant scent and stops registering it, while people nearby still smell it. Smell your wrist after leaving the room, or ask someone close.
How It Wears
Rated by 150+ wearersBuilt on amber, sweet and balsamic. Wearers mostly rate it moderate with noticeable projection. Most reach for it in the evening, mostly in cooler months.
Day or night
Mostly worn after dark.
Seasons
10% Off
On your first order. Enter your email to claim it.
